Executive summary

DASA has partnered with XLABS to launch a product suite for High Performance Digital Organizations. The DASA Experience Management for High Performance Digital Organizations aims to establish an Experience Management Office with the right mindset, toolset, and skillset. This partnership combines DASA's expertise in digital agility and customer experience management with XLABS' expertise in transforming organizations into high-performing digital entities.

DASA Partners with XLABS to Launch the DASA Experience Management for High Performance Digital Organizations Product Suite – DASA

By Rik Farenhorst

DASA is thrilled to announce its strategic partnership with XLABS. Together, they are launching the DASA Experience Management for High Performance Digital Organizations product suite. This collaboration marks a significant milestone in the journey towards enhancing digital performance and customer experience for organizations worldwide.

The DASA Experience Management for High Performance Digital Organizations product suite establishes an Experience Management Office with the right mindset, toolset, and skillset. The product suite is designed to bring expertise and a robust body of knowledge in Experience Management (XM) to help digital product teams orchestrate user, developer, and employee experiences seamlessly, leading to holistic impact across all touchpoints. By leveraging the expertise of both DASA and XLABS, this product suite offers a comprehensive approach to managing and improving digital experiences.

Rik Farenhorst, CEO of DASA, expressed his enthusiasm for the partnership, stating:

“Partnering with XLABS, the founders of the XLA methodology, allows us to combine our strengths in digital agility and customer experience management. The product suite is a testament to our commitment to providing organizations with the tools they need to thrive in a digital-first world. I am convinced many software product teams and consequently many enterprises and their leaders can greatly benefit from investing in experience management capabilities.”

Robin Marchand, CEO at XLABS, also shared his excitement, saying:

“We are delighted to collaborate with DASA on this groundbreaking initiative. Our joint efforts will enable organizations to achieve high performance by prioritizing and enhancing the experiences of their customers and employees. With DASA’s expertise in transforming organizations into high-performing digital entities, this product suite is set to redefine how digital organizations operate.”

The DASA Experience Management for High Performance Digital Organizations product suite includes a range of talent development and transformation enablers tailored to meet the diverse needs of digital organizations, such as a 2-day certification program and a value box, designed as an implementation accelerator. This product suite is designed to support organizations in their quest for excellence. It reduces risk of failures in transformation initiatives by offering quick-starts across various dimensions, and it is based on practical, ready to use assets including well-tested templates.

This partnership underscores the commitment of both DASA and XLABS to drive innovation and excellence in the digital landscape. By combining their expertise and resources, they aim to create a transformative impact on how organizations manage and optimize their digital experiences.

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DASA Experience Management for High Performance Digital Organizations

Establish a holistic approach to XM by using the right mindset, skillset, and toolset