Executive summary
In this video, Jason Barnard explains the Kalicube Process and its impact on a company's digital presence and Google recommendations. He emphasizes the importance of optimizing a digital ecosystem across multiple platforms where your audience is active.
The Kalicube Process helps companies demonstrate that they are the best in the market by serving their audience across multiple platforms, which Google takes into account when making recommendations.
How Does An Optimized Digital Ecosystem Impact Google’s Recommendation? (Ranking Revolution Podcast)
How Does An Optimized Digital Ecosystem Impact Google’s Recommendation? – Kalicube Knowledge Nuggets
In this video, entrepreneur and CEO of Kalicube, Jason Barnard explains the Kalicube Process and its impact on a company’s digital presence and Google recommendations. He emphasizes the importance of optimizing a digital ecosystem across multiple platforms where your audience is active. He highlights that the holistic approach of the Kalicube Process will help you demonstrate that you are the best in the market. For more insights, watch the video right to the end.
What you’ll learn:
00:00 Doug Cunnington and Jason Barnard
00:01 How Does Effective Brand SERP Management Impact Business Growth?
00:37 How Can the Kalicube Process Influence Google?
01:21 How Does Packaging Your Platforms for Google Enhance Recommendations?
01:58 What Should You Do to be Recommended as the Best in Market?
“This Knowledge Nugget is taken from the Ranking Revolution with Doug Cunnington.” https://www.youtube.com/watch?v=uD_P5FcOcIU
This is your guide to educate Google, build trust, and position YOU as the ultimate solution. Download now for FREE. https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing
Transcript from How Does An Optimized Digital Ecosystem Impact Google’s Recommendation? – Kalicube Knowledge Nuggets
Doug Cunnington: What have you seen from maybe the companies you work with that had a good handle of their Brand SERP versus companies that did not and how they might be impacted?
Jason Barnard: Which is a lovely question because our clients see growth in business through the multichannel marketing that we’re doing, the omnichannel marketing that we do. So we will place them to be standing where their audience is looking on the platforms their audience hangs out on, show that audience that they have the solution, invite them down the funnel, which is usually to their website. That is what the Kalicube Process does. By optimizing a digital ecosystem, Google then sees that you are serving the subset of its users who are your audience on these different platforms.
So it understands that on LinkedIn, you’re engaging with your audience and your audience is engaging with you in a positive manner. On YouTube, on Forbes, and that audience is then going to your website and converting. Google sees that you are satisfying these people. Google’s a recommendation engine. It sees that you are a great solution wherever you are solving the person’s problem,
and at that point, it’s always gonna recommend you over the competition because it knows that you can serve your audience better. That’s where the packaging of Google, for Google comes in. If you can package all of these different platforms, including your own website in a way that makes it easy for Google to digest and understand that you’re serving the subset of its users who are your audience, it will recommend you. As long as you have the content that satisfies that need.
So it truly, the word holistic gets overused, but this is truly holistic. Being able to demonstrate to Google that you’re serving your audience means that you have to actually serve your audience, which is great for business. And then Google is simply a natural extension of that. It wants to recommend the best in market. You need to demonstrate you’re the best in market. To demonstrate you’re the best in market, you actually need to be the best in market. So we’re looking at business and SEO comes last.